Everlane Privacy Policy

Last Updated: February 28th, 2023

CCPA Notice at Collection: At or before the time of collection, you may have a right to receive notice of our practices, including the categories of personal information to be collected, the purposes for which such information is collected or used, whether such information is sold or shared , and how long such information is retained . You can find those details in this statement by clicking on the above links.

1. Purpose

We at Everlane are providing this Privacy Policy to explain our practices regarding the collection, use and disclosure of information that we receive through our Services. The terms “Everlane,” “we,” and “us” include Everlane, Inc. and our affiliates and subsidiaries.

This Privacy Policy explains our online and offline information practices, the kinds of information we may collect, how we intend to use and share that personal information, and your privacy rights. For purposes of this Privacy Policy, references to “information” include personal information. Also, please note that, unless we define a term in this Privacy Policy, all capitalized terms used in this Privacy Policy have the same meanings as in our Terms of Service . So, please make sure that you have read and understand our Terms of Service .

This Privacy Policy explains our online and offline information practices, the kinds of information we may collect, how we intend to use and share that information, and how you can opt out of a use or correct or change such information. Also, please note that, unless we define a term in this Privacy Policy, all capitalized terms used in this Privacy Policy have the same meanings as in our Terms of Service . So, please make sure that you have read and understand our Terms of Service .

Everlane acts as controller with respect to the personal information that we collect when you create an account and through our website as well as the personal information we collect from our employees and job applicants under this Privacy Policy.

2. Scope

This Privacy Policy applies to personal information that is Processed by Everlane in the course of our business, including in our retail stores and on our websites, mobile applications, and other online or offline offerings (collectively, the “ Services“).

3. Personal Information We Collect

Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your Account, if you are an Account holder), and to enable you to enjoy and easily navigate our Services.

The categories of personal information we collect depend on whether you are a customer, user, applicant or visitor, and the requirements of applicable law.

Personal Information You Provide to Us.

Account Creation. When you create a user account, we may collect your name, email address, postal address, phone number, and password, as well as other optional information you may provide like the type of clothing you prefer.
Shopping with Us. We may collect personal information from you to improve your in-store shopping experience, including collecting your phone number to provide real-time reservation updates.
Purchases. We may collect personal information and details associated with your purchases, including shipping address and payment information. Any payments made via our Services are processed by third- party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details).
Your Communications with Us. We collect personal information from you such as email address, phone number, or mailing address when you request information about our Services, register for our newsletter or loyalty program, request customer or technical support, apply for a job or otherwise communicate with us.
Surveys. We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.
Social Media Content and Reviews. We may offer forums, blogs, or social media pages, including for you to review your Everlane purchases. Any content you provide on these channels will be considered “public” and is not subject to privacy protections.
Registration for Sweepstakes or Contests. We may run sweepstakes and contests. Contact information you provide may be used to reach you about the sweepstakes or contest and for other promotional, marketing and business purposes, if permitted by law. In some jurisdictions, we are required to publicly share information of winners.
Conferences, Trade Shows, and Other Events. We may collect personal information from individuals when we attend or host conferences, trade shows, and other events.
Business Development and Strategic Partnerships. We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.
Job Applications. We may post job openings and opportunities on our Services. If you reply to one of these postings by submitting your application, CV and/or cover letter to us, we will collect and use this information to assess your qualifications.

Personal Information Collected Automatically or From Others

Automatic Data Collection We may collect certain information automatically when you use the Services. This information may include your Internet protocol (IP) address, user settings, MAC address, cookie identifiers, mobile carrier, mobile advertising and other unique identifiers, details about your browser, operating system or device, location information, and Internet service provider, pages that you visit before, during and after using the Services, information about the links you click, and other information about how you use the Services. Information we collect may be associated with accounts and other devices. In addition, we may automatically collect data regarding your use of our Services, such as the types of content you interact with and the frequency and duration of your activities.
Location Information. When you enable location tracking on your device, we may collect precise location information, to provide our Services, such as informing you about our inventory at our stores near your location.
Cookies, Pixel Tags/Web Beacons, Analytics Information, and Interest-Based Advertising Technologies. We, as well as third parties that provide content, advertising, or other functionality on the Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies“) to automatically collect information through the Services. Technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us and our partners to record certain pieces of information whenever you visit or interact with our Services.
- Cookies. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Services may not work properly.
- Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded in the Services that collects information about users’ engagement on that web page. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.